Web Analytics
Happy Birthday Brunello!
Brunello Creative is excited to be entering its fifth year in business (which means we just turned 4!!). Our portfolio and team continue to steadily grow.
This year we will be helping our clients get the most out of their online initiatives by offering expanded development expertise including Drupal and .NET, and services such as Social Media Marketing (SMM), Pay Per Click (PPC) Marketing, Search Engine Optimization (SEO), and Web Analytics Reporting.
We have also recently added a new product to our offerings, Brunello Hosting - to accommodate our client’s needs for dependable and scalable web hosting. We’re looking forward to another successful year and we thank our clients for their business and referrals. And thank you to our friends and family for their support throughout the years. A round of cupcakes on us for everyone!
Utilizing Web Analytics
If you own or run a website you should be utilizing the power of web analytics. Web analytics programs help you collect information on how users are finding and navigating your website. This data can then be used to drive the improvement success of your website.
Brunello is Google Analytics Certified
Mat Marquis and Niki Brown have both recently received Google certification in Google Analytics.
6 Steps to SOLD
Susan Minniear from Google explains the importance of landing pages by writing…
“Are you planning a site re-design? Is your landing page not converting well enough? Hopefully you’ve got the basics covered, and your landing page has a search function, contact information and a strong marketing message. But what else can you do to improve your conversion rate?
Once a visitor lands on your website, the clock starts ticking and you have only a few seconds to convince them to stay there, let alone make a purchase. At first glance, a user should know that they are in the right place and that their transactions will be secure. Sound daunting? With only a few easy changes, you can convert more visitors. Consider these six points as you assess the strengths and weaknesses of your current site and plan your re-design.
#1. Custom Landing Pages - Add a Personal Touch
Does your landing page have a navigation bar or feature multiple product lines and promotions? If so, you are committing conversion suicide. You must convince the visitor that the landing page is just for them. Avoid using home pages or all-inclusive multipurpose landing pages. Create specific landing pages for every ad and paid search term. When you land a visitor on your home page, they may stay longer and check out more of your pages, but chances are they won’t make a purchase. Instead, consider taking your visitors to a custom landing page. They’ll stay on your site a shorter amount of time, but they’ll convert about three times more often. And whatever you do, do not include a navigation bar on your landing pages - it’s completely unrelated to your sale and can dramatically lower your conversion rate.
Custom landing pages are so important for pay-per-click advertising because you are creating consistency from keyword to ad to landing page. Many campaigns fall short of their goals due to an overly general landing page which does not meet the customer’s expectations of relevancy. Just make sure you include some branding elements that will help consumers understand who you are and what you offer.”
If you’re looking to improve your site conversions and improve online sales, this 6 Step article is a must read. Paying for AdWords, optimizing your content, edging your way up in the natural search results – is great. But, your work doesn’t end there. Read the rest of the article For Steps 2-6
*Note, we contacted Google because only 5 of the 6 steps are identified and the content seems to be a bit out of order. The ideas are all good, so we’re still referencing it on our blog.
How does your site score? Take our FREE online Site Analysis Quiz!
How Does Your Website Score?
It’s all about the numbers. How does your website score?
A website is evolutionary. There will always be areas to improve upon. Without quantified information, how do you decide what to change?
Brunello on Twitter
Brunello launches new website for the best-selling book - Cook This, Not That! - http://cookthis.menshealth.com/
