SEO

5 on Page SEO Tips. Simple, yet Effective.

On page SEO is the process in which you optimize the content on your site through various steps. Proper on page SEO includes the usage of text, images and links.  Here we provide you with 5 simple but effective ways in which you can optimize your on page SEO!

1. Add Title, Keywords and Meta Descriptions.

  • Keywords exist in content and internal text links.
  • Use Keywords in: Title tags which are short descriptions of what a user can expect to find on a page. Most important keywords should be located to left to right and be within the first 8-10 words of title and of post.
  • Meta description should be a 20-25 word elaboration including 1-2 of your keyword phrases.  Here’s a tool to help you come up with a list of keywords and keyword phrases: http://www.keyworddiscovery.com/search.html.

2. Build your Social Media Community

  • Listen to and acknowledge your audience/community.
  • Equip followers with information tailored to your business. Leave out hard selling them on a product or service through social media.
  • You’ll come to learn that the ROI of the community is actually extremely valuable. With the right amount of nurturing your community will aid in several parts of the sales cycle: lead generation, post-sale education and support.
  • Make sure to utilize a sharebar. Make customizations for your audience so that they have an easy way to share your content via social media.

sharebar

Don’t miss out on how you can optimize your social media marketing tactics!

3. Internal Linking of Blog Posts

  • Internal linking plays an important role in on page SEO.  You can achieve this in two ways:- Linking some keywords within the blog post to other relevant blog posts (Refer to tip number two for an example of how we did this!)- Include links to related articles within a particular keyword theme or phrase in your posts.

4. Create Unique Content

  • Make sure content on all your pages is unique. You also want to be sure that the content you create is sharable and that others will instantly want to tweet, share, or link to it. You can ensure content is unique by going through a duplicate content removal process….which brings us to #5…

5.  Remove Duplicate Content

By implementing even just one of these points you will better your on page SEO strategy and results!

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Friday, January 27th, 2012 Brunello News, Marketing, Quick Tips No Comments

3 Big Reasons Why Google Loves Blogs

We’ve talked about some best practices for beginner bloggers and hopefully you found some good takeaways from that post. In that post a little SEO tip was shared saying that Google loves blogs. With that being said, it’s probably beneficial to know WHY blogs stand out with Google.

The top three reasons Google loves blogs:

1.  Consistency. Google loves consistency, therefore any blog that content is regularly being curated for is going to be rewarded.  Consistency happens to build trust with people, and with that some trust with Google too.  Blogs offer up to date information for clients and readers. These readers and potential clients are likely to come back should the blog be updated regularly with new information.

2.  Comments.  Comments are valued by Google because they offer a sense of community. In the Best Practices post previously mentioned, we state that negative comments are just as valuable as positive comments as they allow for the owner of the blog to solve a problem.  The ability to problem solve is a crucial skill in any job, even in blogging! Open discussions around your dinner table may be frightful, but in your online community they can help boost Google ranks.

3.  Indexing.  According to studies from Google, more than one trillion unique world wide URLS were indexed alone in 2010 and it just so happens that blogs are among the easier URLS to index.  Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index. Also keep in mind that people search online for information that is relative to themselves, and blogs offer this specific/niche information.  So when you tie all these facts in together, blogs have a boosted favor with Google than a static website that may never be updated or only semi-regularly.

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Tuesday, January 3rd, 2012 Quick Tips, Social Media No Comments

Happy Birthday Brunello!

Brunello Turns 4

Brunello Creative is excited to be entering its fifth year in business (which means we just turned 4!!). Our portfolio and team continue to steadily grow.

This year we will be helping our clients get the most out of their online initiatives by offering expanded development expertise including Drupal and .NET, and services such as Social Media Marketing (SMM), Pay Per Click (PPC) Marketing, Search Engine Optimization (SEO), and Web Analytics Reporting.

We have also recently added a new product to our offerings, Brunello Hosting - to accommodate our client’s needs for dependable and scalable web hosting. We’re looking forward to another successful year and we thank our clients for their business and referrals. And thank you to our friends and family for their support throughout the years. A round of cupcakes on us for everyone!

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Wednesday, March 17th, 2010 Brunello News 2 Comments

How Does Your Website Score?

It’s all about the numbers. How does your website score?

A website is evolutionary. There will always be areas to improve upon. Without quantified information, how do you decide what to change?

Take our FREE Site Analysis Quiz.

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Thursday, June 11th, 2009 Quick Tips, Web Design No Comments

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Check out some of our latest Drupal development work: http://t.co/LarRYKKb, http://t.co/gCusK4Pt, http://t.co/SUFr6lZp, http://t.co/kKX67C8F

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