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Studies show that as of October 2011 there were 95.8 million smartphone users in the US alone. Studies also show that more and more people are spending time online on their smart phones rather than their computers.  The trend shows that more people are preferring to use their smart phones for what they once used their computers for. What does this mean? Well as marketers, you need to make sure that you’re connecting with your clients customers in the areas where they are spending their time.

What’s an extremely visual and fun way to do this? Instagram.

For those who may be unfamiliar, Instagram is an app for iPhone users that allows them to take pictures and transform them into instant works of art.  This app features 16 vintage filters for users to chose from, and once finished, the user can then upload their image to any social network.

What the app can do for users doesn’t stop there. With some creativity businesses, brands and marketers can use the app to engage with existing and potential customers. And the best part of all - its totally free.

Through Instagram, brands and marketers can:

1. Create a Unique Industry View

Businesses can uniquely position themselves in their market by using this photo sharing app.  It will shape their position in the market place with an edge.

2. Create a Unique Visual Sense for Themselves

Through the images a business uploads, they will be displaying what makes them unique and they can further flex their creative muscles.  You can display your passion for your product to others

3. Engage Customers with a Story

For as long as cameras have been around, the photos we take are used for the purpose of story telling. Seeing as more and more people are utilizing smart phones and the apps that are available to them, it only seems fitting to go where the people are going.  Companies such as Starbucks and Red Bull do a great job of brand story telling through the app.

Here, you can see how both display visually interesting photos. These brands use their uploaded images to further solidify their identities. It’s definitely a great way to elevate their presence in their respective markets.

4. Capture Exclusive and Interesting Brand Images

Brands can capture insider information for their customers through the photos they take. This will give existing customers a reason to stick around as they are constantly being engaged with their beloved brand.  By providing exclusive brand images you can also entice potential customers to further check out what you’re all about.

Some think that using Instagram for any marketing purposes devalues what the app was intended for. Personally, I love seeing the exclusive images that you just wouldn’t find on any website.  I think it’s a great way to ensure you’re connecting with customers in the areas they are spending their time.  It’s just a little something extra that when done correctly, can add value to your social media marketing.

Thoughts/Comments? Leave them below or Tweet us @brunelloinc!

On page SEO is the process in which you optimize the content on your site through various steps. Proper on page SEO includes the usage of text, images and links.  Here we provide you with 5 simple but effective ways in which you can optimize your on page SEO!

1. Add Title, Keywords and Meta Descriptions.

• Keywords exist in content and internal text links.
• Use Keywords in: Title tags which are short descriptions of what a user can expect to find on a page. Most important keywords should be located to left to right and be within the first 8-10 words of title and of post.
• Meta description should be a 20-25 word elaboration including 1-2 of your keyword phrases.  Here’s a tool to help you come up with a list of keywords and keyword phrases: http://www.keyworddiscovery.com/search.html.

2. Build your Social Media Community

• Listen to and acknowledge your audience/community.
• Equip followers with information tailored to your business. Leave out hard selling them on a product or service through social media.
• You’ll come to learn that the ROI of the community is actually extremely valuable. With the right amount of nurturing your community will aid in several parts of the sales cycle: lead generation, post-sale education and support.
• Make sure to utilize a sharebar. Make customizations for your audience so that they have an easy way to share your content via social media.

Don’t miss out on how you can optimize your social media marketing tactics!

3. Internal Linking of Blog Posts

• Internal linking plays an important role in on page SEO.  You can achieve this in two ways:- Linking some keywords within the blog post to other relevant blog posts (Refer to tip number two for an example of how we did this!)- Include links to related articles within a particular keyword theme or phrase in your posts.

4. Create Unique Content

• Make sure content on all your pages is unique. You also want to be sure that the content you create is sharable and that others will instantly want to tweet, share, or link to it. You can ensure content is unique by going through a duplicate content removal process….which brings us to #5…

5.  Remove Duplicate Content

• Remove all duplicate content on your WordPress blog for SEO.  You can download the All in One SEO pack for wordpress here: http://wordpress.org/extend/plugins/all-in-one-seo-pack/.  Duplicate content will be penalized by Google spiders that crawl your site!

By implementing even just one of these points you will better your on page SEO strategy and results!