Logos
A Consistent Logo = A Happy Brand
So you’ve got your logo. Now what? If you don’t know how to use it, it may as well not even be there. Your designer created your logo in a specific way for a reason. Don’t mess with it! Here are a few helpful tips, or more like, what not to do.
What Makes A Great Logo?
Developing a great logo is a mix of art, science, and psychology. Before we get started, let’s review a few things about the whats, whys and hows of great logos.
Your logo is not your brand. Your logo only represents your brand. Your logo is nothing more (and certainly, nothing less) than a visual mark that represents your brand. It allows people to find you, remember you and differentiate you from all other businesses. Your logos design and consistent use will effect how your brand will be perceived. A great logo can give you incredible leverage and contribute directly to your bottom line.
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