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My Friend the Logo

A recent article in the New York Times talks about “the new breed of corporate logos“.

Inviting, friendly, conversational, playful, reassuring.  These are the terms used to describe the latest trend in corporate logo design.

Good news for us, according to the article, the Brunello logo is doing everything it needs to…. and it was created 4 years ago. Luckily our logo design (unlike some of the examples cited in the article) has another quality: originality.

Inviting type
A friendly flourish
Color bursts

Tags: branding, design trends, logo design

A Consistent Logo = A Happy Brand

So you’ve got your logo. Now what? If you don’t know how to use it, it may as well not even be there. Your designer created your logo in a specific way for a reason. Don’t mess with it! Here are a few helpful tips, or more like, what not to do.

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Tags: branding, Logos

What Makes A Great Logo?

Developing a great logo is a mix of art, science, and psychology. Before we get started, let’s review a few things about the whats, whys and hows of great logos.

Your logo is not your brand. Your logo only represents your brand. Your logo is nothing more (and certainly, nothing less) than a visual mark that represents your brand. It allows people to find you, remember you and differentiate you from all other businesses. Your logos design and consistent use will effect how your brand will be perceived. A great logo can give you incredible leverage and contribute directly to your bottom line.

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Tags: branding, identity, Logos