Social Media
Social Media Marketing - Using Instagram to Engage Customers
Studies show that as of October 2011 there were 95.8 million smartphone users in the US alone. Studies also show that more and more people are spending time online on their smart phones rather than their computers. The trend shows that more people are preferring to use their smart phones for what they once used their computers for. What does this mean? Well as marketers, you need to make sure that you’re connecting with your clients customers in the areas where they are spending their time.
What’s an extremely visual and fun way to do this? Instagram.
For those who may be unfamiliar, Instagram is an app for iPhone users that allows them to take pictures and transform them into instant works of art. This app features 16 vintage filters for users to chose from, and once finished, the user can then upload their image to any social network.
What the app can do for users doesn’t stop there. With some creativity businesses, brands and marketers can use the app to engage with existing and potential customers. And the best part of all - its totally free.
Through Instagram, brands and marketers can:
1. Create a Unique Industry View
Businesses can uniquely position themselves in their market by using this photo sharing app. It will shape their position in the market place with an edge.
2. Create a Unique Visual Sense for Themselves
Through the images a business uploads, they will be displaying what makes them unique and they can further flex their creative muscles. You can display your passion for your product to others
3. Engage Customers with a Story
For as long as cameras have been around, the photos we take are used for the purpose of story telling. Seeing as more and more people are utilizing smart phones and the apps that are available to them, it only seems fitting to go where the people are going. Companies such as Starbucks and Red Bull do a great job of brand story telling through the app.
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Here, you can see how both display visually interesting photos. These brands use their uploaded images to further solidify their identities. It’s definitely a great way to elevate their presence in their respective markets.
4. Capture Exclusive and Interesting Brand Images
Brands can capture insider information for their customers through the photos they take. This will give existing customers a reason to stick around as they are constantly being engaged with their beloved brand. By providing exclusive brand images you can also entice potential customers to further check out what you’re all about.
Some think that using Instagram for any marketing purposes devalues what the app was intended for. Personally, I love seeing the exclusive images that you just wouldn’t find on any website. I think it’s a great way to ensure you’re connecting with customers in the areas they are spending their time. It’s just a little something extra that when done correctly, can add value to your social media marketing.
Thoughts/Comments? Leave them below or Tweet us @brunelloinc!
How to Tune Up your Social Media Accounts
It can be safe to say that a great deal of time went into the creation and implementation of your businesses social media accounts. Even more time has probably been spent monitoring your efforts, outreaching new and potential clients, and creating new content each day. You may be thinking that you’ve done all you can for your accounts and you may think they have gotten a little stale. Here we’ll provide you with a few ways in which you can tune up your social media accounts and give them a breath of fresh air.
Facebook:
1. Keep your Facebook Business Page inviting - put time into creating an engaging environment for your fans.
2. Go through apps. Clean out the unused and determine which apps and activities would best supplement your brand. What worked in 2008 may no longer be relevant.
3. Browse through your page as if you were your own customer. Take down anything you wouldn’t want to see on your favorite companies site.
Twitter:
1. Accurately Fill out Bio and use non-diminutive words such as “expert” or “guru”.
2. Make sure you’ve established a casual atmosphere on your Twitter account. Delete any tweets that aren’t personable or informal.
3. Tweet links to your landing pages, blog posts and start promoting new tools and apps.
For both Twitter and Facebook, look to see what you have done and find something you haven’t already tried. Switch up the look of your Facebook page by making new custom tabs. Make sure your Twitter bio is still accurate and unfollow any irrelevant Tweeple!
Questions or comments? Leave them here or you can connect with us via twitter @BrunelloInc!
3 Big Reasons Why Google Loves Blogs
We’ve talked about some best practices for beginner bloggers and hopefully you found some good takeaways from that post. In that post a little SEO tip was shared saying that Google loves blogs. With that being said, it’s probably beneficial to know WHY blogs stand out with Google.
The top three reasons Google loves blogs:
1. Consistency. Google loves consistency, therefore any blog that content is regularly being curated for is going to be rewarded. Consistency happens to build trust with people, and with that some trust with Google too. Blogs offer up to date information for clients and readers. These readers and potential clients are likely to come back should the blog be updated regularly with new information.
2. Comments. Comments are valued by Google because they offer a sense of community. In the Best Practices post previously mentioned, we state that negative comments are just as valuable as positive comments as they allow for the owner of the blog to solve a problem. The ability to problem solve is a crucial skill in any job, even in blogging! Open discussions around your dinner table may be frightful, but in your online community they can help boost Google ranks.
3. Indexing. According to studies from Google, more than one trillion unique world wide URLS were indexed alone in 2010 and it just so happens that blogs are among the easier URLS to index. Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index. Also keep in mind that people search online for information that is relative to themselves, and blogs offer this specific/niche information. So when you tie all these facts in together, blogs have a boosted favor with Google than a static website that may never be updated or only semi-regularly.
3 Best Blogging Practices for Beginners.
Thinking of starting a blog? Feeling anxious or overwhelmed with the blog you have already started? While that’s certainly understandable for any first time venture, you just need to take a deep breath and clear any misconceptions you may have about blogging. While it certainly can be time consuming you should have fun while you do it!
So without further adieu, here are the three best blogging practices for beginners:
1. Stay active. You always want to be publishing new content. New content means new links going in and new links going out. Blogs give your website the opportunity to be more active. And just a little SEO tip - Google loves blogs because they are active!
2. Leverage Side Bars. In your blog sidebars you can put a twitter feed, poll, blog subscription, or even video. This adds to the dynamic of your blog and further connects potential customers and your readers to your other platforms.
3. Don’t ignore comments! And don’t just let the comments pile up. Just as your readers are giving feedback, you should be responsive as well! When you give readers a say and respond back, you’re helping to give interest to the blog. When someone leaves a comment, comment back on a first name basis. This makes the reader feel more welcomed. Worried about negative comments? Don’t be! Negative comments are a great problem solving tool.
Just like anything else, the more you do it, the more comfortable you become. This will certainly be true of your blogging efforts. Don’t give up if you don’t immediately see the results you’re looking for. Just stay active and respond to any feedback and you’ll be a pro in no time!
Optimizing Social Media Marketing Campaigns
Web marketing has seen a steady incline and strong presence in 2010. It is proving to be an important and popular segment of a marketing campaign. Web marketing and more specifically, Social Media Marketing have now become a rather orthodox approach promotion and branding. These facets are now being regularly integrated in advertising and large scale marketing campaigns.
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