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5 on Page SEO Tips. Simple, yet Effective.

Tags: Marketing, on page seo, on page seo tips, SEO, website optimization

4 Reasons your Google Rank Appears to Change on the Results Page

You’re doing a little SEO research and you search for your own website on Google.  On this day your site is sitting happily at the #1 spot. You check in a few weeks later, preforming the same exact search and yet, your site rank has dropped a few spots! Your head starts spinning and you don’t understand why this has happened. You haven’t made any changes to your site from when you last searched, and yet your pagerank has dropped. This occurrence can be summed up in 4 reasons:

1. +/- of Linked Pages: If the number of sites linking to your own site changes, this will factor in determining what sites are indexed by Google. Should the number go down, you can assume the same will happen to your page rank.  Think of sites linking to your own as a vote.  The more votes you get, the better!

2. Google Personalization. ( http://support.google.com/accounts/bin/answer.py?hl=en&answer=54048) Google watches what you click on in the search results page.  From this, Google is learning what your site preferences are. For example, if you preform several searches, with almost all ending with a click on a search result from ebay, Google learns or assumes that you really like ebay.  This gives ebay a boost in ranks and you’ll start seeing more listings from ebay. This will hold true to the search results of your site.

If you prefer to, you can turn off Google’s personalization feature. Here’s how: http://support.google.com/websearch/bin/answer.py?hl=en&answer=2410479. This will help in yielding results that aren’t based on personal content.

3. Data Center Accessed: Google uses thousands upon thousands of data centers and the data center you accessed today will probably be different than the one you accessed yesterday.  This is due to load balancing efforts.

4. Localization: Say you happen to be accessing the same data center as someone who lives 4 states away from you, your search results could STILL vary from this persons results due to localization.  This is Google trying to further “personalize” your search results.

And with Google page ranks, and general SEO, you should always keep in mind these two things:

• Frequency of Keywords: If a keyword only appears once on a page, it will receive a low score.
• Number of sites that link to the page: Google determines relevance of a site based on how many web pages are linked to the page in question.

Why Black Friday (and Retailers) should Give Thanks to the Web.

It can be agreed that many of us have much to be thankful for this upcoming Holiday season.  Thanksgiving, in particular, is the holiday where we call upon the aspects of our lives that deserve a little extra appreciation.  Some of us take the time to note new additions to our families, some people have new careers to be thankful for and others will give thanks for their health and happiness. Now you may be asking yourself, what does this have to do with Black Friday and the web?

First let’s start with a little Black Friday background history:
•    As early as the 19th century Thanksgiving has been marked as the start of the Holiday Shopping season. Department stores used this notion to market themselves with the first waves of Christmas advertisements, starting with the most notable; The Macy’s Thanksgiving Day parade, which has been running since 1924. The parade enticed people to shop once it was over.
•    In the late 1960’s, Newspapers officially appropriated the phrase “Black Friday” using it to describe the rush of crowds at stores and the ink by pens used to track sales.
•    Since then, many people see Black Friday as the day retailers show a profit for the first time in a given year and by 1990 Black Friday became a nationwide unofficial retail holiday

While these points are true, it wasn’t until 2002 that Black Friday was statistically shown to be the one of the biggest shopping day of the year.  Up until that point it would rarely reach the top 5. So how does that add up?

With more and more people exploring the possibilities of the internet, online retailers began to capitalize on the people who would rather stay at home the day after Thanksgiving by giving them ways to still get at deals and bargains.Fast forward to almost a decade later and Black Friday, and more specifically, retailers, should give thanks to the web and what it has allowed them to do. Thanks should be given not for the additional profits it has allowed retailers to gain, but rather for giving the consumer the ability to shop in the comfort of their home, leaving out the competition with large crowds, possible product shortages, and still enjoy in achieving that great sale.

That is the best customer service anyone could ask for.

We hope everyone has a happy and joyful Holiday Season!

- From the Team at Brunello Creative.

Brunello Creative named “Official Honoree” in 14th Annual Webby Awards

Brunello Creative has been selected as an “Official Honoree” in the 14th Annual Webby Awards for its entry http://www.childrenshealthmag.com/ in the Magazine category.

The prestigious Webby Awards draw-in nearly 10,000 entries from around the world. The 650-person judging academy selects fewer than 15% to be distinguished as an Official Honoree

This honor signifies an outstanding caliber of work. Congrats to Children’s Health and all those at Brunello Creative who worked on the site.

Tags: Web Design, webby, Webby Awards

Happy Birthday Brunello!

Brunello Creative is excited to be entering its fifth year in business (which means we just turned 4!!). Our portfolio and team continue to steadily grow.

This year we will be helping our clients get the most out of their online initiatives by offering expanded development expertise including Drupal and .NET, and services such as Social Media Marketing (SMM), Pay Per Click (PPC) Marketing, Search Engine Optimization (SEO), and Web Analytics Reporting.

We have also recently added a new product to our offerings, Brunello Hosting - to accommodate our client’s needs for dependable and scalable web hosting. We’re looking forward to another successful year and we thank our clients for their business and referrals. And thank you to our friends and family for their support throughout the years. A round of cupcakes on us for everyone!

Tags: .net, Drupal, ppc, SEO, Web Analytics, web hosting