OVILoupes.com launched by Brunello
Optivision Industries, a manufacturer of high-end loupes, hired Brunello to create the company’s first online sales channel. Previously the company sold directly through sales representative at trade shows and via their 1-800 telephone number. OVI sells mainly to those in the dental and medical industries. With a marketplace full of competition and giant sales forces, OVI needed a website that did 3 things: established instant corporate credibility, gave visitors access to more information, and made purchasing goods online possible. The retail end of the site is developed with PayPal.