New Market Basket design rolls out
Market Basket supermarket sells an extraordinary amount of private label packaging. The packaging design hadn’t been changed much in the many years since it’s initial inception. And the company suffered from an inconsistent use of logo types and language. Following in the trend of “copycat marketing” the private label brands often mixed in with the big commercial brands on the shelves at stores. The goal with the redesign was to set a style that was easily replicated across many different product lines and types, insure the corporate name was prominent and used consistently, and establish a recognizable product type that could be easily found in the soda aisle as it would be in the bread aisle. The initial launch of the new designs will be on the soda packaging, secondary launch will be with private label breads, rolls and crackers.